Make your site more Google friendly
Author: Eddie Gulero
World Wide Web maintains a standardized web document format to make the most out of this virtual world. There are several technologies also contribute to this Web Standardization Process. Some of these influential technologies are Browsers, Internet Connectivity and Search Engines. Now-a-days, all available browsers are supporting most of the web document formats. Internet connectivity quality has been substantially improved with the introduction of broadband technology. In comparison to previous two, search engines are a bit slow upgrading their technology. Search engine industry leaders like Google, Yahoo, Live and Ask are investing to cover as much web document formats as they can. This process is an ongoing one and this suits the best to the ever changing web technology sector. One of such recent recommendations has come from Google – Specify your canonical. Let’s learn what a Canonical URL is all about! Though some months back the concept of “Canonical URL” was no where around WWW. But this has really been a great problem for those who largely depend on the search engines to make business. Search engine is all about a tool that provides relevant web documents when a search is made. Everyday millions of web documents on various niches are generated and search engines too regularly indexes them. But things become worst when a web server provides different version of URLs for a single web document. This results into indexing duplicate copies of single information. To avoid such technical shortcoming, Google introduces Canonical Tag. Google spokesman Matt Cutts informs “Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages.” Here goes the Google defined tag: So there is a question that how somebody ensures that Google indexes the URL you prefer? First ensure which URL (i.e. http://yourdomain.com/ or http://www.yourdomain.com/) you want to use widely and consistently throughout your website. Once that has been fixed, use that particular URL in Canonical Tag consistently. Don’t make your half of the site URLs without www and half of the URLs with www. Matt Cutts too suggests some other solutions in his famous article on Canonicalization. Checkout more information on Canonicalization in http://www.mattcutts.com/blog/seo-advice-url-canonicalization/.Article Source: http://www.articlesbase.com/seo-articles/canonicalization-make-your-site-more-google-friendly-1046160.html
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Website Solutions Search Engine Optimisation eCommerce Solutions
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Branding Techniques for Your Website
Author: Susan Morris
Just what is Branding?  Essentially it is the standards and values that you will project with your product or services and everything that you use to promote yourself.  It is the reputation that you are building that people will connect with when they hear your name.  Although the information in this article is applicable to any business, my main focus is to help you brand yourself as you build a personal reputation.
Why is it important to brand yourself?  We all want to project a good image of ourselves. If someone does a search on line for you, what will they see?  Are you a student working hard to get into a top college or an athlete who wants to attract the attention of recruiters?  Are you an individual with a cause or are you educating yourself across specialties or a special niche?
When building your brand, the first thing you have to do is to decide what is important to you and how you will conduct yourself personally and professionally. You will communicate these values consistently through your website. They will be reflected in your blog, your posts, the articles you write to increase traffic, and in the interactions with other internet users.
Create a tag line that reflects your values and helps people remember you and what you stand for.  Use it on your website and any other platform as you interact with others on line. Find a forum related to an area where you have some expertise and maintain an active presence.  Asking and answering questions there will help you gain information in your area and build a reputation as an expert as well.  Make comments on blogs related to your area of interests.  It helps you to build relationships with people with similar interests. Utilize your Facebook page, Twitter and other social networking sites to transmit your message.
Build a great website that spells out who you are and what you stand for. Have a blog if you have the time to write frequent and regular blog posts which people can make comments too. Post articles related to your website and change them regularly. Use great visual content and multi-media. Don’t overload your web pages but do have a variety of content that will catch visitor’s interest and that will bring them back.  Write interesting articles on subjects you know about and post them to your site, then add links to your site and submit to an article service so that others can post your material as well. This all contributes to raising your SEO (Search Engine Optimization) as well as promoting your website and branding yourself.
If lack of time and money is a roadblock to building your brand there are several sites on line that can help you build a website for little or no money.  You can also find web hosts that are low cost or free.  Unfortunately, there will still be a time costs to make the most of your website endeavor. There is a new company out of Florida that can help streamline your efforts.  My Branding System offers a business and personal website system. My Branding System gives you access to an all of the hot marketing trends available from a website with training from top professionals in the industry.Article Source: http://www.articlesbase.com/marketing-tips-articles/website-branding-branding-techniques-for-your-website-5058137.html
About the Author

Susan Morris markets an integrated website system, pre-paid legal benefits, and retail benefits. Please visit my website Susan-morris.com
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Alt Tags and Titles Can Get Your Web Site Indexed On Search Engines
Author: Bruce Wood
Even the best web sites are useless if no one can find them!  Here is a tip professionals use- on how to set up your site to be search-engine friendly by using alt tags and titles.To understand what a search engine “spider” sees when it crawls across your site, you have to keep in mind that the spider only understands text. .  This means that if your site is heavy on pictures and short on written words,  the spider won’t really understand what your site is all about.  It needs clues, and those clues need to be written out as clearly as possible.How do you do that without adding paragraphs of text and revising your great layout?  It’s not as difficult as it seems, but does take a bit of planning and logical thinking.  The first tip is to take advantage of ALL of the opportunities on your page to add titles and “alt” tags.  These tags are invisible to site visitors, but the spiders love them.  If you are designing your own pages, then you already have seen where these tags and titles go, but maybe you have ignored them.  BIG mistake!  Use every one, and fill them with relevant words (keywords) that you want your site to rank for in the search engines.  If you use a web designer, then provide the designer with one title and one alt tag description for each photograph on the page.  This includes the header image, and any custom button images on the page.  Oh yes– and don’t forget a descriptive title for the page itself!What kind of descriptions?  Here’s an example, using an art gallery site’s “exhibitions” page:  The page title could be “Monthly fine art exhibitions at the Famous Art Gallery”; The header image title could be “Famous Art Gallery in Bigtown USA Presents Modern And Traditional Fine Art” and have an alt tag description of “Fine Art Exhibitions By International Artists at the Famous Art Gallery”; The photo of a painting could be titled “Blue and Gold Sofa-Size Fine Art Painting By Award Winning Artist” and have an alt tag description “Award winning sofa-size art”;  A navigation button labeled “Artists” could have a title “Contemporary artists showing at the Famous Art Gallery” and an alt description of “Modern and Traditional Fine Artists Showing in Bigtown USA.”Use all of  the alt tags and titles available on your page.  Any text, photo or button which is linked to another URL will also give you the opportunity to add a descriptive phrase to the link.So, do you get the idea of how easily you can let the spiders know what your site is all about, without redoing everything on the pages and writing copious paragraphs?  Use as many descriptive keywords and phrases as possible to get the point across.  Remember- photo tags and titles are invisible to site visitors, but the titles may appear if their cursor rests on an image.  So use the descriptions that make sense when a viewer sees them pop up.  It will add a professional flair to your site, and add value to the users’ experience.Article Source: http://www.articlesbase.com/seo-articles/alt-tags-and-titles-can-get-your-web-site-indexed-on-search-engines-4156625.html
About the Author

Bruce Wood is an online marketer, marketing consultant and trainer who helps small business owners find more customers online. Want to be a better Internet marketer? Check out the best training program and work with Bruce.
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Author: Geoff Lenox
Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that a webmaster can optimize his/her AdWords advertisement and marketing campaigns through the use of GA’s analysis of where the visitors came from, how long they stayed on the website and their geographical position.Google Analytics is a free web analytics tool offering detailed visitor statistics. The tool can be used to track all the usual site activities: visits, page views, pages per visit, bounce rates and average time on site etc. But it can also be used to specifically track Adsense traffic, therefore helping webmasters to optimize Adwords adverts based on where visitors come from, time on site, click path and geographic location. Google analytic is a technique which shows that how the visitors found the owner’s site, and how they explored it. With this information one can do necessary editing in his website to generate more visitors to enhance return on investment (ROI).Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how the traffic to the website changed after the launch of a new advertising campaign. Web analytics provides data on the number of visitors, page views, etc to gauge the traffic and popularity trends which helps doing the market research.There are two categories of web analytics.Off-site web analytics On-site web analytics.Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website’s potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.On-site web analytics measure a visitor’s journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign’s audience response.Features of Google AnalyticsData visualization tools including a dashboard, scoreboards and motion charts, which display changes in data over time.Custom reports.Email-based sharing and communication.Integration with other Google products, such as AdWords, Public Data Explorer and Website Optimizer.Uses of Google AnalyticsThe Google analytics Tracking code: Google Analytics will only track pages that contain the Google Analytics tracking code, this is a small Javascript snippet that needs to be added to each page of your site, either manually or through the use of plugins or tool. For a static webpage or if you want to manually install the code into your pages, copy and paste the code segment into the bottom of your content, immediately before the body tag of each page that you wish to track.The Dashboard and Analytical Reports: Log into Google Analytics and you’ll arrive at dashboard, the central hub that gives you an overview of all the popular reports (visitors, content, traffic sources and the cool map overlay) generated by Google Analytics. You can customize this page by changing what reports are shown, as well as dragging and dropping the reports into a format that suits your needs.Analytics and E-commerce: After you have enabled ecommerce transactions, Google Analytics will generate very detailed reports about every single transaction. By using Google Analytics with your Ecommerce website, you can gain valuable insights about your transactions, ROI, and customers.Analytical Goals: As a simplified explanation, Goals are only a page view, nothing complicated about that. If you define a goal in Google Analytics, you are telling it what page view constitutes the completion of a Goal, and Analytics then tracks it. It is an easier way to generate the reports that you need as well as a great way to measure your business objectives.Custom Reporting: Custom reports in Analytics give faster access to the information you need and less data reports to sift through. Simply, they remove the data that is relevant to you, leaving you with the bare bones reports that you need. You choose the information and metrics you want to see, organized in the way you want to see it.How Beginners can Use Googla Analyticsfollowing are the steps which any beginner can follow for the effective usage of Google analytics. Google Analytics is a powerful tool for monitoring all aspects of your websites traffic, from referrals to search engine activity. Like any application designed to do so much, Google Analytics comes with a rather steep learning curve, which can be intimidating at first.Set up an Account: In order to use Google Analytics, you’ll need to set up an account with them. This will provide you with a unique identifier to add to your site. You can only access information about your own site; you will not be allowed access to information for other sites unless the site owner explicitly grants it to you. The only people with access to your information will be yourself, and those you give special permissions to. Insert Google Analytic javascript into web pages: You must insert the code that Google Analytics provides you with into every page you want tracked.View site performance: The moment you set up your account and insert Google’s Javascript into your pages, Google Analytics will be ready to provide you with charts that will give you an overview of your site’s performance.Access the site daily & hourly: This feature enables the site owner to access that at which hour of the day, which days of the week the site was on its peaks. So that further steps like any conversions needed should be made to get highest traffic on that particular time scales.See carefully where the traffic comes from:  it helps in getting the data about from where the traffic is coming to owner’s site, whether from search engines or the links of other websites. This helps in accessing the geographical location of the visitors.Advantages of Google AnalyticsGoogle Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers. Following are the main advantages of Google analytics:-It has all the features you need to improve online marketing performance.It is easy to learn and easy to use.It can be integrated with your Google AdWords account.It has the ability to track campaigns from multiple sources.Motion Charts add sophisticated multi-dimensional analysis to most Google Analytics reports. Create, save, and edit custom reports that present the information you want to see organized in the way you want to see it.One of the advantages of Google Analytics is that it will allow you to view how many visitors your site is getting based on a specified time frame (from one day to all time). You’ll be able to drill-down and see where visitors are coming from geographically, whether they found you via a search engine (and which keywords they used), or whether they were referred by another website.Another advantage of Google Analytics is that it will provide you with further data on your visitors such as which web browser are they using, what is their monitor resolution, what is their Internet connection speed (ie. dial-up vs. broadband), do they have JavaScript support turned on or off, etc. This data will help the web designer to optimize the website for the majority of your visitors, as you’ll be able to view your own website from their perspective.Article Source: http://www.articlesbase.com/internet-marketing-articles/google-analytics-2874927.html
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Read about online marketing and also read about increase traffic and Pay per click
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(416)-450-9595