Search Engine Optimization-Basic 101

From time to time I post Frequently Asked Questions (Faq’s) from my website in case the basics of Internet Marketing get missed by some, so here is one I still get asked often, surprisingly!

What is search engine optimization(SEO)?

SEO is the process of editing and organizing the content of a website so it scores high in the ranking algorithms of common search engines (Google, Yahoo, MSN/Bing). A high scoring website will appear at or near the top of searches. The algorithms used by search engines are quite sophisticated and continuously evolving. Many web site designers are very adept at communicating the marketing messages “within” the site, but professional SEO firms ensure that the content of the site is properly structured so it ranks high with the search engines. A strong web site on it’s own, is only useful if people already know it exist. A strong ranking in the search engines drives people to your site that may not have known about your company and your products or services.

Spider Choice Inc.
Web Marketing Solutions
SEO – PPC – Internet Marketing
Toronto & Port Dover, Canada

This entry was posted on Sunday, March 28th, 2010 at 12:01 pm and is filed under Search Engine Optimization (SEO). You can follow any responses to this entry through the RSS 2.0 feed.