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I recently had a new client ask me to do Internet Marketing for their new website including SEO, Google Adwords(PPC) and branding of their name.
This was a new site that they had put a lot of time (6 mths.) and of course cost to develop. Now when you first look at the site it is visually appealing and seems to be easy enough to navigate thru. and thus it should be ready to launch which they did.
Ok so you say why is he posting this article if everything is so great about the new site, after all the owners wouldn’t have given the go ahead if there were any problems right?
Many owners of new sites put a lot of pressure on the designers to get the new site up and running and do not check to make sure even the basic operation of the website is functioning the way they thought it would.
We ended up having to redo the entire site to catch all the little details that were wrong or missing. Here are just a couple of problems we found.
1. Can you imagine having a “Online Request Form” that defaults all the emails to the original designer of the request software? Yes they hadn’t received one request! Oops!
2. The template design for all pages had to be redone as they wanted to add more content on each page and because there was no floating Footer you could only work between the existing graphics.
3. When the designer realized this mistake he added all the great content as PDF files for you to “click to download” which wasn’t a great move for SEO purposes and very annoying to navigate.
I could go on about this one but I think you get the point, remember it’s your site and ultimately your responsibility to make sure everything is working.
Check that your emails are working properly.
Check that your pages link properly both internally and externally.
Spider Choice Inc.
“Web Marketing Solutions”
SEO – Internet Marketing – Pay Per Click
info@spiderchoice.com
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October 5, 2010 at 7:24 am
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October 8, 2010 at 12:43 am
Hi admin, I have a tiny request. I was just googleing for some information on this topic you wrote and found this blog. Some really cool stuff you wrote here, can I please link to this post on my new website I am currently workin’ on? Please:). I will check back again later to see how you responded. Thank you, Simone Lopez .
October 8, 2010 at 10:06 am
Yes you can use it, I would appreciate a link back to my site.
And thanks for asking first.
Spider Choice
Website Marketing
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November 22, 2010 at 10:13 pm
I’d like to say that you always offer valid information and I have been an fascinated reader of your site for quite some time. I wanted to say thank you really
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November 24, 2010 at 5:26 pm
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December 1, 2010 at 12:30 pm
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May 20, 2011 at 6:22 pm
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May 24, 2011 at 6:35 pm
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November 17, 2011 at 2:24 am
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