Using a table of contents (TOC) can positively impact your page or post ranking in several ways, though it’s not a direct ranking factor like keywords or backlinks. Here’s how it can help:

Improved User Experience: 

A TOC helps users easily navigate your content, especially for long posts. When users can quickly find what they’re looking for, they are more likely to stay on your page longer, reducing bounce rates, which is a good signal to search engines.

Enhanced Accessibility: 

A TOC can improve accessibility for users who rely on screen readers or want to jump to specific sections. Google values content that is accessible and user-friendly.

Better Crawlability: 

A TOC typically links to different sections of your content, which can help search engines understand the structure of the page. This can lead to better indexing of your content.

Featured Snippets: 

If you include a TOC with well-organized headings, you increase your chances of getting your content featured in a “Featured Snippet” on Google, which can drive more traffic.

Increased Engagement:

 With a TOC, users are more likely to interact with different sections of your content, increasing page views and engagement metrics, which can indirectly improve rankings.

While it’s not a guaranteed ranking factor, including a TOC is a good practice for improving user experience, which can influence your SEO performance over time.

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